People behind Brand X

Brand X Productions Incorporated is a not for profit arts organisation run by Artists for Artists and is governed by a Board of Management made up of industry peers.


James graduated as an Actor from the Centre for the Performing Arts (Adelaide) in 1993 before performing for Magpie Theatre Company, Springboard, Queenbitchery, Fleshdollies, Not So Straight and Brand X. As a Theatre Director, James has worked for the State Opera Company of South Australia, State Theatre Company of South Australia, Restless Dance Company, Urban Myth Theatre of Youth, AIT Arts, Shopfront, Ashfield Youth Theatre and The Studio at the Sydney Opera House. He has been Artistic Director for Brand X Theatre, D Faces of Youth Arts and Ashfield Youth Theatre, along with being the Associate Director for Urban Myth Theatre of Youth. His Community Cultural Development (CCD) experience includes theatre projects that engage communities with physical and intellectual disabilities, street dependent, same-sex attracted, drug dependent, sex-workers, remote indigenous communities, juvenile justice clients, incarcerated youth, refugee, recent arrival and dual diagnosis. James co-founded Brand X in 2005 and since then has worked on 17 re-purpose projects with the company and consulted for the private and public sectors on cultural infrastructure. He currently sits on the board of Darlinghurst Business Partnership and the Nightlife and Creative Sector Advisory Panel for the City of Sydney.

KYM LENOBLE – Producer

Kym has been creating live experiences for over 14 years, in both Australia and the UK. Graduating with a performing arts diploma in Queensland he arrived in Sydney in 2001. From Electroclash bands and cabaret performance he found his niche creating a ground-breaking club night in Kings Cross and Darlinghurst in 2005. Kym has worked since then in the UK in high production large scale events for London Fashion Week and Secret Cinema UK. In Australia, he has held positions at Sydney Festival, Queen Street Studio (now Brand X), Sydney Film Festival, Hurstville Council, Underbelly Arts, Multicultural NSW, The Cannery Rosebery and Parramatta Park Trust. Kym curated and ran The MCA Artbar for 2012-2015, picking up Best Arts Event 2012 at the FBi Radio SMAC Awards and created sold out pop-up restaurants in Sydney and Melbourne with now Silo Brighton chef Douglas McMaster.

PAUL LOCKWOOD – Venues Manager

Paul Lockwood is a local artist, musician and Jack of all trades. Experience derived from years in the entertainment industry including comedy booking, actor management/casting as well as props and event styling. Additional experience includes art sales/curation, hospitality and handyman services. He has worked extensively in food/beverage and most recently as Manager of Workshop Makery on Oxford Street. As a performer himself, Paul empathises with the artists’ needs and wishes encouraging effective communication with his approachable nature and can do attitude.

John is the Chair of Brand X and Director of JOC Consulting, an urban planning consultancy specialising in strategy, activation and engagement. He is also the founder of Trending City, a collaborative blogging platform capturing great ideas from across the globe, and co-founder of Idea Bombing Sydney, a creative meetup focused on turning ideas into action. John is passionate about education and advocacy having co-designed a course at the University of New South Wales teaching contemporary issues in urbanism. He also uses his social media following (of more than 15,000 people across twitter, Instagram and Facebook) to advocate for a more creative and liveable city. In 2014, John was named a Tomorrow Maker by the AMP Foundation for his work across city development and community.

MARK THOMAS – Treasurer
Mark Thomas
Mark is a business leader in the investment management industry with 25 years of experience in senior management, risk management, business development, marketing, relationship management and portfolio management. Mark has a successful track record of directing and managing the business development function for investment management firms. He has established, developed and managed major global client relationships, established and developed the market position and marketing message for both a start-up, and an on-going, investment management business to deliver superior business development results through a consultative sales technique. Skilled at training and developing people at all levels across a broad spectrum of roles in the finance industry.

JAIN MORALEE – Secretary
Jain Moralee
Since June 2013 Jain has been the Executive Director of Sydney based arts organisation Underbelly Arts that supports and presents emerging and experimental inter-disciplinary artists. The 2013 Underbelly Arts Lab & Festival on Cockatoo Island was the largest in the organisation’s history, with 130 artists presenting 30 projects to an audience of close to 7000 people. Prior to this Jain was the Festival Director at Queer Screen and the 2013 Mardi Gras Film Festival having been the General Manager at Queer Screen from 2009. She has also worked with Screen Australia (Australian Film Commission), working in marketing Australian films and practitioners in the international marketplace and festivals. She is currently developing a television documentary as producer for ABC TV about bigger bodied dancers working with Sydney based theatre/dance company Force Majeure.

Catherine is a Senior Manager and Senior Legal Counsel at the ASX, one of the world’s leading financial market exchanges. Catherine has always supported and participated in Sydney’s cultural life, having previously been the Chair of Critical Stages, the national professional platform for independent theatre that nurtures and supports independent theatre artists by providing expertise and infrastructure, working as partners in the development, staging and touring of their productions. Catherine believes that Brand X’s support of Sydney’s creative community helps make Sydney a great city to live and work in.

Hugh Nichols
Hugh has worked in cultural grants and funding, sector development and policy at the City of Sydney since 2008. Until 2011 he played a key role in the development and implementation of projects providing space for the cultural sector. Between 2011 and 2013 Hugh worked as a cultural policy researcher and advisor as part of the project team that delivered Creative City – the City’s first cultural policy – and from 2013 has worked exclusively on matters affecting live music and performance in Sydney. This included project managing the City of Sydney Live Music and Performance Taskforce project, and co-authoring the City of Sydney Live Music and Performance Action Plan. In his current role as Strategy Advisor – Live Music and Performance he provides guidance to the sector on regulatory and governance matters, and is responsible for internal process reform, strategic research, sector development projects and advocacy to other levels of government. Outside of his work at the City of Sydney Hugh has been a freelance arts and music writer with work published in Un Magazine, Ampersand, Kill Your Darlings and others. He was also Chair of Accessible Arts’ Supported Studio Network and an Editor at Das Platforms.