Brand X currently manage five properties for the performing, visual arts, live music, creative retail and business start-up communities as part of the TWT CREATIVE PRECINCT in St Leonards; along with TEMPE JETS in Tempe for live and recording musicians.
Opened in June 2005, the organisation traded for 4 years from the top-floor of a warehouse on Queen Street in Chippendale. Over that time the studio serviced 18,132 artists with rehearsal studio space. This studio closed in June 2009.
In September 2008, Brand X managed the FraserStudios facility for Frasers Property who introduced a new initiative to make creative use of vacant warehouse space in the old Kent Brewery development site on Broadway. Three warehouses at 10-14 Kensington Street, Chippendale were temporarily transformed into a multi-disciplinary art space made possible through Frasers Property Australia, City of Sydney and Arts NSW. FraserStudios was returned to the developer in July 2012.
In September 2010, Heffron Hall in Darlinghurst was made available to service the performing arts community with subsidised rehearsal space for inner-city artists, made possible through an accommodation grant from the City of Sydney. This resource is still available to performing artists until the hall gets redeveloped by the City of Sydney in 2014.
In July 2013, Brand X was approached by the management of The Palace Studio in Marrickville to work as a booking agent for their dance studio during business hours. This facility was then made available to Sydney’s dance community outside of the managements after-hours Belly Dancing school.
In August 2013, a new micro-business initiative was opened in Surry Hills for the visual arts community. Part workspace, part gallery and part retail concept store, the facility is intrinsically linked to the Brand X Visual Art Residency Program, offering artists 3-months of free space to experiment with a retail environment. The commercial lease on the property will expire in 2016.
In September 2013, Brand X announced a new partnership with Fraser Property Australia and Sekisui House Australia in the cultural activation within Central. Central was the property developers latest shopping mall located in a residential tower on Broadway, Chippendale. Together this partnership created 1,000sqms of space on Level 3 for community cultural use. The activation included galleries, workspace for visual artists, creative retail, events space and rehearsal space for performing artists. After welcoming over 30,000 artists and members of the public, the facility was returned to the developer at the end of 2014.
In October 2013, Brand X began consulting for the City of Sydney to find appropriate short-term tenants for their city owned properties. Brand X has been engaged by the City of Sydney to match appropriate artists to empty spaces when they become available.
In February 2014, Marrickville Council approached Brand X with two properties requiring temporary activation while the council sought respective tenders for their redevelopment. In June 2014, Brand X open the Camperdown Bowling Club as a site exclusively for its Performing Arts Residency Program and in July 2014, Tempe Jets was transformed into a live music business hub in support for the independent music scene of Sydney.
In August 2014, local property developer Auswin TWT Developments appointed Brand X, to manage the activation and creative programming of a number of disused and empty commercial buildings that make up the newly created TWT Creative Precinct in St Leonards. Together, this partnership has transformed space into artist studios, rehearsal space, gallery and creative retail for a proposed two year period before redevelopment.
In October 2014, Brand X was approached by the management of The Preshana Yoga Studio in Darlinghurst to work as a booking agent for their dance studio during business hours. This facility was made available to Sydney’s dance community outside of the management’s after-hours yoga school.
The City of Gold Coast appointed Brand X in April of 2015 to consult on the activation of the Southport CBD in readiness for the 2018 Commonwealth Games. Vacant properties across the city centre were made available to local Artists through an intensive mentorship with Brand X to build sustainable entrepreneurial models for the creative community and the rejuvenation of the precinct.
In December 2015, Auswin TWT Developments made available a two storey office space on Chandos St in St Leonards to Brand X for the purposes of creating as an Arts Incubator. This facility brings together visual artists, filmmakers, graphic designers, theatre producers and start-up business under one roof. The opening of the Arts Incubator increased the floor-plate of the TWT Creative Precinct over 3 blocks – making it the largest re-purpose creative precinct in Australia.
In March 2016, Brand X opened its first social enterprise cafe in Chandos St, St Leonards as part of the growing TWT Creative Precinct. X&Co serves the local business and residential community for breakfast and lunch 6-days a week, with proceeds from sales supporting the on-going costs of managing the spaces in St Leonards.