Support Us

Brand X is considered a leader in the art of re-purposing space into vibrant cultural resources – places that provide Independent Artists with opportunities, inspiration and most importantly, the space to create and present. But these types of activations take time, energy and money. And we need your help.

Please consider a gift that keeps giving by donating to the Brand X Donations Fund. All gifts are tax deductible.

Performing Artists need an audience. Since 2005 Brand X has supported Artists to develop new performance ideas, and now with our tenancy at East Sydney Community and Arts Centre, we have a venue to support Artists through the entire creative process from development to presentation – but we need your help.

Our vision is to create a rehearsal and performance venue that can respond to diverse creative ideas. A space that can transform to the needs of the Artists without the financial barriers associated with presenting new work at existing Sydney venues. Where Artists can present outcomes from performing arts residencies and retain maximum box office earnings without the traditional on-costs incurred by existing theatre venues.

So funds are sought to purchase a semi-permanent floor surface, portable staging and theatre lighting system in order that we can function as a rehearsal space and small-scale performance venue made accessible to Sydney’s Independent Performing Artists as a resource to encourage and support the presentation of new contemporary work.

Brand X is confident that by providing this environment it will have an immediate impact on the volume of work being presented by Sydney Independent Artists. This will diversify the cultural offering to audiences by making presentation feasible for Artists in Sydney. It will reduce ticket prices, give voice to new ideas and encourage innovation and experimentation in contemporary practice.

By providing opportunities for Artists to engage with new audiences we build resilience in the sector. By providing new ideas with the resources to flourish we encourage new voices to be represented on our stages in Sydney.

Donations over $1000 will be recognised with a plaque on our stairs leading into the rehearsal and performance venue at East Sydney Community and Arts Centre.


donate-with-paypalUse this service to make a donation to Brand X using PayPal. Please note, you do not need a PayPal Account to use this service – just click the “Don’t have a PayPal Account” or “No PayPal Account – Use your credit or debit card” link on the next page. Online payments incur a small PayPal handling fee (2.4%).


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donate-with-eftYou can make a direct deposit into:
Name: Brand X Productions Inc Donations Fund
Bank: Commonwealth Bank of Australia
BSB: 062 172 Account Number: 1033 2596
Please include: “DONATION” in the transfer description.


Why Donate?

Sydney is teaming with Independent Artists. They create theatre, dance, events, art, music, publications, media, craft and much more. Their work enlivens the city, yet they have no place to create, often forced to work in their kitchens, in their sheds, in cafes, parks and whatever space they can find and afford.

The current cultural climate for the independent arts community in Sydney is one of sparse resources, where Artists frequently experience a lack of appropriate and affordable space to develop their creative ideas. This ultimately had a detrimental effect on the viability and development of independent arts practice in Australia’s most vibrant city.

Yet Sydney has a history of Artist Run Initiatives where artists form collaborations and take on commercial leases to create studios from where they can work. But as commercial rents continue to rise and arts funding drops, Artists have been forced out of the city to take up cheaper rents in outer regions of Sydney or move interstate.

Meaning that Sydney then experiences a lack of creative diversity.

This lack of space has been a major concern for the Australia Council for the Arts, Create NSW and the City of Sydney. Intensive research has been undertaken to better understand this crucial issue and its effect on the growth of contemporary arts practice. The research suggested that without the appropriate space to develop work, artistic activity and invention becomes non-existent, having a crippling effect on the overall cultural fabric of the community.

So what kind of Sydney would you like to see? Public art, poetry readings, art classes, live music, pop-up exhibitions, challenging theatre, a strong dance sector, engaging contemporary performance? These endeavors just don’t appear if there is no space in which to create or present them.

Brand X is a direct response to the above issues by providing vital creative development time and space. Our objective is to afford Independent Artists the opportunity to take risks, innovate and to create sustainable arts practices while being supported administratively and creatively through our organisation.

Without creative development support, Artists cannot invest in new ideas and therefore further their creative capacities. Creative communities emerge out of the opportunity to articulate identity, diversity and the aspirations of both the individual and the broader community. Therefore, with this provision, we believe all members of the community will benefit from “space to create”.

Your donation to Brand X will build our capacity to deliver a full range of resources to Sydney’s independent arts community.

  • Your donation allows artists to work, develop and take risks with their practice.
  • Your donation empowers us to give the gift of space to Independent Artists.
  • Your donation will change the face of Sydney’s culture.
  • Your donation is 100% tax deductible.
  • Your donation is governed by responsible persons of the community who manage and account for how the funds are to be spent and reports to the Australian Charities and Not-for-Profit Commission.

We commit to you that every dollar donated to this fund will be spent in pursuit of advancing the creative capacities of Sydney’s Independent Artists which in turn enriches the cultural capital of the entire community. Every dollar counts. Please donate.