How do you know your worth? Understanding how to appropriately value your artistic work, labour and creative product can be mystifying. Join The City of Sydney Creative Studios Business Coaches in Residence, Sharpe Advisory, for this roundtable discussion to demystify the pricing process.

Learn best practice methods in valuing your creative output, artworks, products or productions.

In this two hour roundtable, Sharpe will explore:

  • Setting financial goals for your creative work

  • Pricing your work so it suits your goals

  • Collecting market data

  • Positioning yourself for the right opportunities

  • Saying no to the wrong opportunities

  • Where price sits in the sales process

Perfect for emerging to mid-career artists, freelancers, independent arts small businesses and creative industry professionals across all art forms. Sharpe Advisory offer business advice specifically tailored to the realities of your creative business or organisation – to help you grow and thrive.

This Artist-2-Artist session is supported by the City of Sydney. The Artist-2-Artist Program has been assisted by the Australian Government through Creative Australia, its principal arts investment and advisory body.

About Sharpe Advisory:

Sharpe Advisory helps people in the creative and digital industries thrive and achieve success. Sharpe Advisory provide real, practical strategic and development advice for individual creatives, not-for-profit and for-profit companies involved in the arts, events and the broader creative sector: photography, architecture, design, software, games, events, marketing, communication, fashion, film and TV. 

Roundtable presenters/facilitators: 

David Sharpe: David is a management and business consultant, specialising in creative and digital industries companies. His focus is on assisting creatives to identify and pursue opportunities for growth. Hundreds of clients around Australia have benefited from his ability to mix business nous with a keen understanding of the creative process.

Ann Hinchliffe: Ann’s strategic planning, advice and facilitation has guided the growth, income generation, effective delivery of mission and impact across the creative sector.

Participant Requirements:

Notepad, ipad/laptop to take notes. The presentation will be provided to participants after the session. 

Artist Libby Wallace in her City of Sydney Creative Studio; Image by Jacquie Manning. 


If you have access requirements for attending the show, please tick the access requirements box during the booking process. This includes booking companion card tickets. A Brand X team member will then be in touch to ensure we understand your requirements. If you require an interpreter, or would like to contact someone about access, please email [email protected] 


Train: Town Hall Station 2-minute walk. 
L6.9 Light Rail: 2-5 minute walk from light rail platforms
Bus: 5 minute walk from Elizabeth Street, Stand C and D
Car: Wilson Parking, 14 Wilmot St, Sydney or Meriton Suite Parking, 100 Bathurst St, Sydney.


We would love to show you around the City of Sydney Creative Studios. Come 30 minutes before the session starts and we'll show you our Performance, Music, Digital and Visual arts spaces. Email [email protected] to register your interest.


Want to cancel your ticket? Please email us at [email protected]. If you purchased a ticket, we can refund your tickets minus transaction fees of 1.75% + 30c. Please cancel/refund your ticket no less than 24 hours prior to workshop commencement. 


This project has been assisted by the Australian Government through Creative Australia, its arts funding and advisory body; and City of Sydney

Book a place

Ticket Quantity Price

Wednesday, May 1st, 3pm - 5pm

Decrease Increase $25.00