Brand X Productions Incorporated is a not for profit arts organisation run by Artists for Artists and is governed by a Board of Management made up of industry peers.



James graduated from the Centre for the Performing Arts (Adelaide) in 1993. As a Theatre Director, James has worked for the State Opera Company of South Australia, State Theatre Company of South Australia, Restless Dance Company, D Faces of Youth Arts, Urban Myth Theatre of Youth, AIT Arts, Shopfront, Ashfield Youth Theatre, Belvoir Youth Express and The Studio at the Sydney Opera House. James co-founded Brand X in 2005 and since then has worked on 17 re-purpose projects with the company and consulted for the private and public sectors on cultural infrastructure. He currently sits on the board of Darlinghurst Business Partnership, the Nightlife and Creative Sector Advisory Panel for the City of Sydney and the Inner West Arts and Culture Advisory Committee.

AESHA HENDERSON – Program Manager

Aesha is a visual artist working across design, sculpture, theatre, community arts, performance and production. She holds an honours degree in Visual arts from Sydney College of the Arts and has spent over 10 years working extensively in theatre and events as a designer, maker, installer, project manager, creative director and all round do-whatever-needs-to-be-done. She also has a background in venue management and hospitality. Her work often extends into community and festival events where she enjoys the opportunity to create and facilitate with other artists and community members. Aesha’s work has been seen at the Sydney Observatory, Vivid, Sydney Festival, Tropfest, Cementa, MCA, Sydney Mardi Gras, Campbelltown Arts Centre, City of Sydney NYE, Art Is…Festival, River of Art Festival and Wonderfruit. Aesha has held a studio with Brand X in multiple locations over the years and she looks forward to supporting other Brand X artists in her role.

PAUL LOCKWOOD – Venues Manager

Paul Lockwood is a local artist, musician and Jack of all trades. Experience derived from years in the entertainment industry including comedy booking, actor management/casting as well as props and event styling. Additional experience includes art sales/curation, hospitality and handyman services. He has worked extensively in food/beverage and most recently as Manager of Workshop Makery on Oxford Street. As a performer himself, Paul empathises with the artists’ needs and wishes encouraging effective communication with his approachable nature and can do attitude.

KAT SANDBERG – Finance Officer

Kat Sandberg has a Master of Project Management from Charles Sturt University with skills in Financial Management, IT, Stakeholder and Business Management. She has experience working in different industries including hospitality, finance and property with responsibilities that include developing strategies and solutions, designing and documenting new systems and implementing financial processes. Kat brings her advanced skill set in business administration to support our operations and resource functions.

RICARDO OJEA – Marketing Manager

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ROMY CAEN – Administrator

Romy Caen has been working in arts administration, studio management and event coordination roles at various non-profit, artist-run and Indigenous community arts organisations such as Bankstown Arts Centre, 107 Projects, Injalak Arts and Anyplace Projects since 2008. From 2014-2016 Romy worked with Brand X to establish the Tempe Jets music hub, Camperdown Clubhouse artist studios and assisted at the St Leonards Arts Incubator Space. She has also founded and co-founded several independent initiatives such as Shepherd Studios, an artist studio complex in Marrickville; AV Union, a microcinema and events space in Leichhardt; and various experimental music event series such as Garageworks, and Sound Series. In her spare time Romy is part of the EMUS collective, an online calendar and newsletter resource for local exploratory music and sound art. She also plays harmonium and electronics with the Splinter Orchestra, an electroacoustic improvising ensemble, and has performed with them and in other groups at events such as the NOW Now and Siteworks Festivals in NSW, SoundOut Festival in ACT and Tectonics Festival in SA.



Dale has worked in the arts sector for over 15 years, having held senior management positions with some of Australia’s leading arts companies; including Director of Corporate Services for Carriageworks, General Manager for the Australian Centre for Photography, Performance Space and Australian Design Centre Object. Prior to the roles as Financial Administrator for Barking Gecko Theatre Company and Management Accountant for the British Film Institute. He founded ARTANDBUSINESS in 2017 to provide arts organisations with financial and business services and to share his experience of the unique financial and management requirements of the Arts and Not-For-Profit sector.

MARK THOMAS – Treasurer

Mark is a consultant who works with businesses and individuals to help them to excel.  Often working with start-ups and entities that have fallen on hard times, he guides them to rationalise their strategic objectives and to give them focus on the priorities that will help them achieve their goals.  Before commencing his consulting business, Mark worked for 25 years in the Financial sector, with 10 years in senior management, and before entering finance he enjoyed a career in Engineering.  In his spare time Mark is the Treasurer on four not-for-profit boards, a blogger, a lecturer at Western Sydney University and for a finance industry body; he is a competitive rower and runner, and often is confounded by his two teenage children.


Passionate about cities, architecture, and the way people interact with the places and spaces around them, Michelle Tabet has committed her career to establishing meaningful connections between society and the built environment that surrounds us. Michelle is an experienced urban strategist, working at the intersection of creative strategy and urban planning. Having spent her life living in and experiencing some of the world’s most vibrant cities, Michelle understands the important role that creative production plays in shaping successful urban environments. With extensive experience working with the design, property and urban planning sector, Michelle’s interest lies in working with project leaders to set up the right strategy for projects that impact the urban environment and built form.


David is a Senior Solicitor at the NSW Crown Solicitor’s Office. He provides expert advice to public sector clients on all aspects of government and commercial law, including arts law and intellectual property. His practice includes negotiating and drafting agreements with performers, record labels, APRA AMCOS and television networks for the broadcast of Australia Day Live at the Sydney Opera House as well as funding agreements for government grants. Previously, David was a solicitor at Herbert Smith Freehills and the Associate to the Hon. Justice Stephen Gageler AC of the High Court of Australia. He holds a Bachelor of Laws (University of Sydney) and a Master of Laws (University of Chicago).


Georgia is a communications and marketing specialist with over ten years’ experience across some of Australia and the UK’s leading arts organisations, including Sydney Opera House (where she is currently Senior Communications Manager), Edinburgh International Festival, Sadler’s Wells, Sydney Festival, Sydney Theatre Company and Opera Australia. Georgia is particularly passionate about supporting emerging artists and the independent sector through profile building and audience development.


John is Head of Commercial & Operations at Fox Studios Australia, the region’s largest integrated media facility and industry hub located in Moore Park. Through provision of facilities and services, the studio facilitates the content creation value chain of international and domestic feature films, television shows and short form content. Prior to Fox Studios, John held a number of senior commercial real estate advisory roles where he specialised in commercial transactions, adaptive reuse and development. John holds a Master of Business Administration from UTS and a Bachelor of Business & Commerce from UWS. He is also the Deputy Chair of the Sustainable Destination Partnership, a collective of leading accommodation and entertainment businesses led by the City of Sydney seeking to ensure that Sydney is globally recognised as a sustainable destination.