Why it’s important…

Brand X (formerly Queen Street Studio) is a not for profit arts organisation run by Artists for Artists and is governed by a Board of Management made up of industry peers.

Brand X re-purpose under-utilised space for Sydney’s performing, recording and visual art communities to practice their craft.

Brand X is a recognised service provider whose primary concern is activating spaces, resources and programs for the Independent Arts sector. Brand X provides subsidised workspace and creative development programs alongside facilities for hire where Artists can traverse the entire creative process from development to presentation.

We maintain a charter that is relevant and responsive to the Independent Arts sector dealing specifically with arts-practice sustainability, skills development and capacity building. We do this by working with Property Developers, Landlords and Local Governments to transform empty spaces into cultural places that allow for Artists to contribute, interpret and represent our society.

By providing Independent Artists with support while reinvigorating local communities we stimulate a vibrant cultural life for Sydney.

Our objective is to afford Artists the opportunity to take risks, innovate and to create work. This is achieved by offering Artists affordable rates for hire, residencies and opportunities for leverage in our activation projects. We are driven by the belief that Artists, when given appropriate and affordable space to develop their craft, will have the space to celebrate our collective life.

Our experience demonstrates that through the creation of cultural assets, society experiences a renewed sense of belonging, harmony and pride of place.