Knowing Your Value: Pricing your work with Sharpe Advisory

How do you know your worth? Understanding how to appropriately value your artistic work, labour and creative product can be mystifying. Join The City of Sydney Creative Studios Business Coaches in Residence, Sharpe Advisory, for this roundtable discussion to demystify the pricing process.

Learn best practice methods in valuing your creative output, artworks, products or productions.

In this two hour roundtable, Sharpe will explore:

• Setting financial goals for your creative work

• Pricing your work so it suits your goals

• Collecting market data

• Positioning yourself for the right opportunities

• Saying no to the wrong opportunities

• Where price sits in the sales process

Perfect for emerging to mid-career artists, freelancers, independent arts small businesses and creative industry professionals across all art forms. Sharpe Advisory offer business advice specifically tailored to the realities of your creative business or organisation – to help you grow and thrive.

David and Ann will be joined in session by guest speaker and artist Paul McDonald, a socially engaged educator, artist and curator whose practice explores social issues, masculinity and mental health. His most recent exhibition and publication “Study of Self” was presented at Photo 2022 in Melbourne and a finalist in the Australian and New Zealand Photo Book awards. Paul is represented by ‘The Little Black Gallery’, London, and his photographs have been published and exhibited in over 25 countries. 

He completed his Master of Arts in Photojournalism and Documentary Photography in 2016, with Distinction, at University of the Arts London, and he worked at the Australian Centre for Photography as Associate Director. In 2014 he founded Contact Sheet and in 2022 started the Working Dog Gallery, curating over 40 exhibitions, with over 350 artists, public and community programs. 

Paul works with international companies on their public art strategies and projects. He is a member of the Cultural and Creative Arts Advisory Committee of Willoughby City Council.

This Artist-2-Artist session is supported by the City of Sydney. The Artist-2-Artist Program has been assisted by the Australian Government through Creative Australia, its principal arts investment and advisory body.

About Sharpe Advisory:

Sharpe Advisory helps people in the creative and digital industries thrive and achieve success. Sharpe Advisory provide real, practical strategic and development advice for individual creatives, not-for-profit and for-profit companies involved in the arts, events and the broader creative sector: photography, architecture, design, software, games, events, marketing, communication, fashion, film and TV. 

Roundtable presenters/facilitators: 

David Sharpe: David is a management and business consultant, specialising in creative and digital industries companies. His focus is on assisting creatives to identify and pursue opportunities for growth. Hundreds of clients around Australia have benefited from his ability to mix business nous with a keen understanding of the creative process.

Ann Hinchliffe: Ann’s strategic planning, advice and facilitation has guided the growth, income generation, effective delivery of mission and impact across the creative sector.

Participant Requirements:

Notepad, ipad/laptop to take notes. The presentation will be provided to participants after the session. 

 
Artist Libby Wallace in her City of Sydney Creative Studio; Image by Jacquie Manning. 

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ACCESS REQUIREMENTS

If you have access requirements for attending the show, please tick the access requirements box during the booking process. This includes booking companion card tickets. A Brand X team member will then be in touch to ensure we understand your requirements. If you require an interpreter, or would like to contact someone about access, please email [email protected] 

HOW TO GET THERE

Train: Town Hall Station 2-minute walk. 
L6.9 Light Rail: 2-5 minute walk from light rail platforms
Bus: 5 minute walk from Elizabeth Street, Stand C and D
Car: Wilson Parking, 14 Wilmot St, Sydney or Meriton Suite Parking, 100 Bathurst St, Sydney.

REGISTER FOR A BUILDING TOUR

We would love to show you around the City of Sydney Creative Studios. Come 30 minutes before the session starts and we'll show you our Performance, Music, Digital and Visual arts spaces. Email [email protected] to register your interest.

EXCHANGES AND REFUNDS

Want to cancel your ticket? Please email us at [email protected]. If you purchased a ticket, we can refund your tickets minus transaction fees of 1.75% + 30c. Please cancel/refund your ticket no less than 24 hours prior to workshop commencement. 

ACKNOWLEDGEMENTS

This project has been assisted by the Australian Government through Creative Australia, its arts funding and advisory body; and City of Sydney