The ProtoSHOP by Brand X is a unique showcase of first-run curiosities made by local artists as "experiments" to test market appeal. Artists have been selected to develop prototypes that are a significant extension to their current practice. We supported their idea with seed-funding so you can explore new products and own an exclusive object before public release.

Each item is a limited edition of 10; so once they're gone, they're gone. Then based on its appeal, the artist can reinvest their sales into a new product line to be sold through their own retail platforms. Refreshed regularly, The ProtoSHOP by Brand X is a celebration of creative risk-taking and an opportunity for you to purchase a truly unique gift.

Artists wishing to be involved in this program can APPLY HERE.



Mature Content Warning: The pages within may contain content of an adult nature and are not recommended for viewers who are easily offended or under 18 years of age.


Raymond T Lalotoa: Pink Skull (T-shirt + Artwork Set)

$82.50

‘Pink Skull the T-shirt’ is the first wearable release through Ray's latest art project Mars and Pluto. For all aged lovers of modern Pop Art, this T-shirt comes with an original Raymond T Lalotoa artwork. Read more

Vibe Control: FDBS (Apron)

$60.50

Hand printed black apron with adjustable neck strap. FDBS is the best way to get ready for a "F" BBQ  in one of your "D" parties with all your "B" friends, but the question is: who is the "S"? This apron is 100% made by an actual FBDS. Read more

Emilio Frank Design: She Will Have Her Way (Earrings + Pendant)

$93.50

Hand made earings + pendants set hand made by Shana Danon. Signature line-work has been laser printed onto ethically sourced bamboo and assembled with leather, 24K rose gold plated jump rings and hypoallergenic metals. Read more

Zeke's Lunchbox: Arcana Moth (Pin)

$27.50

Feed into your mystic self with this Arcana Moth pin. The pin is based off the artwork from the Zeke’s Arcana Tarot project. The pin is aimed to evoke a calming yet provocative mood. Wear this when you’re feeling especially magical. Read more

White Knuckle Fever - All I wanted was a Kebab (EP)

$22.00

Sydney’s White Knuckle Fever are a killer 2-piece band, both entertaining and hilarious and they back this up with some mighty fine musical talent. All I Wanted Was A Kebab is a six-pack of pure trouble making fun and bound to be a hit at your next party. Read more

Creaturisticart: Print + Sticker Pack

$44.00

Through the exaggerated human form, Creaturisticart creates ‘creatures’ that depict a personal psychological journey of rebirth and sexuality. Creatur uses his art as an expression of freedom of the inner self. Read more

Kirsten Fredericks: Cooch Brooch

$99.00

Cooch brooch is a soft fuzzy flesh-pot of twisted angora transgressions, lovingly hand crafted and perversely formulated, taking the guess work out of ‘what's really under your skirt! Read more

Lonely Kids Club: Love Is Love (T-shirt)

$44.00

Working with internationally renowned artist Angharad Neal-Williams to create a positive inclusive design. Each T-shirt is printed by hand on premium 100% combed cotton ethically produced T-shirts. Read more

The Tit Club: Boobie Keeper Cup

$60.50

The perkiest travel cup you’ll ever need. Made from Stoneware clay in a solar powered studio, the Boobie Keeper Cup is a collaboration project between The Tit Club and Nicole is Nicole Ceramics. Designed to spark conversation and acceptance of the female breast. Read more

Miriam Joan Montgomery: Creatures (Sculpture)

$110.00

Handmade, hand painted resin figures wandering in space, seemingly unaware of why they are there. Based on 2 dimensional drawings, re-imagined into a 3 dimensional form. Read more