The ProtoSHOP by Brand X is a unique showcase of first-run curiosities made by local artists as "experiments" to test market appeal. Artists have been selected to develop prototypes that are a significant extension to their current practice. We supported their idea with seed-funding so you can explore new products and own an exclusive object before public release.

Each item is a limited edition of 10; so once they're gone, they're gone. Then based on its appeal, the artist can reinvest their sales into a new product line to be sold through their own retail platforms. Refreshed regularly, The ProtoSHOP by Brand X is a celebration of creative risk-taking and an opportunity for you to purchase a truly unique gift.

Artists wishing to be involved in this program can APPLY HERE.

Mature Content Warning: The pages within may contain content of an adult nature and are not recommended for viewers who are easily offended or under 18 years of age.

The Tit Club: Boobie Keeper Cup


The perkiest travel cup you’ll ever need. Made from Stoneware clay in a solar powered studio, the Boobie Keeper Cup is a collaboration project between The Tit Club and Nicole is Nicole Ceramics. Designed to spark conversation and acceptance of the female breast. Read more

Raymond T Lalotoa: Pink Skull (T-shirt + Artwork Set)


‘Pink Skull the T-shirt’ is the first wearable release through Ray's latest art project Mars and Pluto. For all aged lovers of modern Pop Art, this T-shirt comes with an original Raymond T Lalotoa artwork. Read more

Vibe Control: FDBS (Apron)


Hand printed black apron with adjustable neck strap. FDBS is the best way to get ready for a "F" BBQ  in one of your "D" parties with all your "B" friends, but the question is: who is the "S"? This apron is 100% made by an actual FDBS. Read more

Miriam Joan Montgomery: Creatures (Sculpture)


Handmade, hand painted resin figures wandering in space, seemingly unaware of why they are there. Based on 2 dimensional drawings, re-imagined into a 3 dimensional form. Read more

BRORIGINALS / Travis De Vries: ABODIGITAL (enamel Pin)


The Abodigital Enamel Pin is a pixel art design based on one of the jokes from the Broriginals podcast. The Abodigital represents and Aboriginal person in the digital age, tech savvy and culturally connected. A digital native. Read more

White Knuckle Fever - All I wanted was a Kebab (EP)


Sydney’s White Knuckle Fever are a killer 2-piece band, both entertaining and hilarious and they back this up with some mighty fine musical talent. All I Wanted Was A Kebab is a six-pack of pure trouble making fun and bound to be a hit at your next party. Read more

Lonely Kids Club: Love Is Love (T-shirt)


Working with internationally renowned artist Angharad Neal-Williams to create a positive inclusive design. Each T-shirt is printed by hand on premium 100% combed cotton ethically produced T-shirts. Read more

Emilio Frank Design: She Will Have Her Way (Earrings + Pendant)


Hand made earings + pendants set hand made by Shana Danon. Signature line-work has been laser printed onto ethically sourced bamboo and assembled with leather, 24K rose gold plated jump rings and hypoallergenic metals. Read more

Hans Madoery: Oxford Street - Darlinghurst (Print)


"Oxford Street - Darlinghurst", panoramic pen drawing, looking down Oxford Street from Taylor Square. Sydney artist Hans Madoery creates beautiful hand drawn ink drawings of famous Sydney destinations. Read more

Kirsten Fredericks: Cooch Brooch


Cooch brooch is a soft fuzzy flesh-pot of twisted angora transgressions, lovingly hand crafted and perversely formulated, taking the guess work out of ‘what's really under your skirt! Read more

Jennifer Reid: Magpie finger puppet


Magpies are one of Australia’s most beloved birds despite bad behaviour by the odd male at a certain time of year. These magpie finger puppets are handmade, well behaved and ready to be your paper buddy. Read more

Sofia Fitzpatrick: "BOUND TO YOU" (ARTWORK + T-SHIRT SET)


Hand-carved Linocut print on acid free paper. Sofia made a series of these linocuts because she thought the theme translated nicely in this medium. Each hand-printed artwork is unique and individual with its own imperfections and markings. Included on this pack there is a limited edition of her "X FK U" T-shirt for women. Read more

Sharon Williams Art: Don't F*ck With My Pussy (Pillow)


The litter of nine cats represent femininity, the quote ‘A cat has nine lives’ and as a metaphor, like a cat, to land on your feet. Reclaiming the vulgarity of the word ‘pussy’ and revisiting the perceptions of the Feminist Art Movement of the 1970s. Read more

Spintria Pendants by Jason Moss


These pendants were cast from original Roman ‘Spintria’ tokens from around 1AD. Widely presumed to be brothel coins or in modern terms ‘dancer’s dollars’, nobody really knows for sure what their use was. In the 21st century, Jason Moss see them as amazing examples of ancient erotic art. Portable porn has been with us since the dawn of time. Read more

Creaturisticart: Print + Sticker Pack


Through the exaggerated human form, Creaturisticart creates ‘creatures’ that depict a personal psychological journey of rebirth and sexuality. Creatur uses his art as an expression of freedom of the inner self. Read more

Zeke's Lunchbox: Arcana Moth (Pin)


Feed into your mystic self with this Arcana Moth pin. The pin is based off the artwork from the Zeke’s Arcana Tarot project. The pin is aimed to evoke a calming yet provocative mood. Wear this when you’re feeling especially magical. Read more