What is Brand X?

BANNER IMAGE: TWT BLOCK PARTY (2017)

We re-purpose empty properties so performing, recording and visual artists can practice their craft.

We do this by working with Property Developers, Landlords and Local Governments to transform empty spaces into cultural places that allow artists to contribute, flourish and be sustainable in the community. We are driven by the belief that artists, when given appropriate space, inspire a renewed sense of belonging, harmony and pride of place for the entire community.

Brand X provides subsidised workspace and creative development programs alongside facilities for hire where artists can traverse the entire creative process from development to presentation. We maintain a charter that is relevant and responsive to the Independent Arts sector dealing specifically with arts-practice sustainability, skills development and capacity building.

TODD FULLER (2021)

Our objective is to afford artists the opportunity to take risks, innovate and to create work. This is achieved by offering artists affordable rates for hire, residencies and opportunities for income-generation through our activation projects. By providing Independent Artists with support while reinvigorating local communities we stimulate a vibrant cultural life for Sydney.

We stimulate a vibrant cultural life for Sydney

Vision

Brand X’s vision is to support the creative sector in Sydney to experiment and innovate. We create partnerships, mobilise networks and commit resources to enable artists to pursue their practice sustainably. We incentivise the creative sector to develop entrepreneurial skills and resilience in order to become self-sustaining outside of traditional funding avenues. We support creative works and practitioners to influence and create cultural impact. We contribute to local communities by fostering healthy, connected, creative outcomes.

Mission

Brand X provides high quality, affordable spaces that are accessible by any member of the creative sector in order to provide equitable access to cultural infrastructure. Our mission is to support the sector in sustaining their practice and their livelihood in Sydney in the long-term by being the largest long-term affordable space provider in Sydney. We bridge two worlds: creativity and property by transforming spaces into creative places.

TEMPE JETS BAND REHEARSAL (2016) IMAGE BY BRAND X

Values

Brand X is defined by its unique values that respond to an acute market need. We are:

GROUNDED

We understand what it takes to create new work and share it with an audience. Our spaces are easy to use and functional. As an organisation, we seek to give our artist pass holders and tenants as much autonomy and freedom as possible to take creative risks and experiment.

ENTREPRENEURIAL

We understand that creative practice is legitimate work and that for it to be sustainable, it must connect artists to sources of income. Our approach to professional development is anchored in an entrepreneurial mindset, focusing on economic opportunity rather than grants and subsidies.

AMBITIOUS

We support the independent sector
to create experimental and innovative work that has influence and impact.

NIMBLE

We operate an efficient business model and organisational structure that enables us to respond to market conditions and create new opportunities.

CAPACITY BUILDING

We provide long-term solutions that create stability, offer continuity and position Brand X as a custodian of Sydney’s creative economy.

ENABLING

We match artists and creatives with outcomes. We facilitate results rather than owning or authoring them.

Impact

Our impact is twofold:

We impact the creative sector by giving them time and space to create, presentation opportunities, and an audience to share their work;

We impact the communities where our spaces are embedded by bringing them unique and local cultural programming, increasing access to cultural content and production and creating creative places out of generic spaces. We believe that creatives invite curiosity and empathy that evolves our society through human connection and thriving neighbourhoods.

BLAKE LAWRENCE, PETITE SUITE 2021. PHOTOGRAPHER TANJA BRUCKNER

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L2: Wardrobe at CoSCS

In close proximity to the two rehearsal spaces on Level 2 at the City of Sydney Creative Studios, the Wardrobe space is designed for costume fittings and alterations, laundry, hair and make-up. The space is also available for costume based workshops and classes.
L3.1: Meeting Room at CoSCS

Located on the Arts Business floor of the City of Sydney Creative Studios, this space is appropriate for staff/board meetings, strategic planning, video conferencing as well as being suitable for writers or short-term production desks (subject to availability).

City of Sydney Creative Studios bookings now open!

The City of Sydney Creative Studios is a new state-of-the-art cultural facility consisting of 30 spaces across the first 5 storeys of the Greenland Centre at 119 Bathurst St, Sydney. The 2000sqm facility includes rehearsal spaces, recording and editing suites, visual art studios, workshop and screening rooms, office spaces, café and an artist in residence apartment.
ESCAC Rehearsal Space - Darlinghurst

Rehearsal space for hire in Darlinghurst, Sydney for Performing Artists, Dance, Theatre practitioners preparing for production, training or building their creative practice as well as being a venue suitable for performances, events, classes and workshops.
Short Term Empty Property

The City of Sydney and Brand X match properties available on a temporary basis with short term creative projects including creative working studios, exhibition space, creative retail and temporary office space for project work.
TWT Visual Arts Studio – St Leonards

Brand X offers affordable, semi-permanent tenancy to visual artists, designers and craft practitioners in open-plan shared spaces and private enclosed studios.
FLYING NUN PERFORMING ARTS RESIDENCY

The Flying Nun is a contemporary performing arts program at the East Sydney Community and Arts Centre in Darlinghurst that supports artists making new work and taking risks.
Site-responsive performance residency

Brand X invites artists with experience in creating site-specific performance and visual installation to submit an EOI to Petite Suite.
Join the Brand X Team

Support the future of Brand X by joining our team.
What is Brand X?

Brand X is a not-for-profit arts organisation run by Artists for Artists who are in the business of making space for Artists by re-purposing under-utilised properties in Sydney so performing, recording and visual art communities can practice their craft.
Staff of Brand X

Read the profiles of our staff at Brand X.
Creative Live Work Spaces

As Creative Tenancy Manager, Brand X are now seeking applications from artists and creatives to live and work in these properties for an 18-month period from early April 2021. Rent is set at $200 per week excluding outgoings/utilities. Applicants are required to demonstrate a relevant creative practice to pursue throughout their tenancy and identify why they would benefit from this unique opportunity. Aboriginal and Torres Strait Islander artists and creatives are encouraged to apply.