BANNER IMAGE: SALON (2017) PHOTO BY GEOFF MAGEE

Brand X manage five properties for:

• Performing Artists
• Visual Artists
• Live Music
• Digital and Film
• Creative Retail
• Creative Business

as part of the:

• CITY OF SYDNEY CREATIVE STUDIOS in Sydney
• TWT CREATIVE PRECINCT in St Leonards
• The EAST SYDNEY COMMUNITY AND ARTS CENTRE in Darlinghurst
• TEMPE JETS in Tempe
  

 Making space for Artists since 2005

OUR HISTORY

 

2005-2009: Queen Street Studio (Chippendale) - performing arts rehearsal space.

2008-2012: FraserStudios (Chippendale) - multi-arts studios with Frasers Property Australia.

2010-2014: Heffron Hall (Darlinghurst) - rehearsal space with the City of Sydney.

2013-2016: The Palace Studio (Marrickville) - dedicated dance studio with Amera’s Palace.

2013-2016: Brand X Studio (Surry Hills) - Visual Art retail concept store.

2013-2014: L3 Central (Chippendale) – event space and retail with Frasers Property Australia.

2013-2014: Tenant Management Services for empty spaces with City of Sydney.

2014-PRESENT: Tempe Jets (Tempe) - live music hub with Inner West Council.

2014-PRESENT: TWT Creative Precinct (St Leonards) - studios and retail with TWT Developments.

2015: Southport CBD activation consultancy with the City of Gold Coast.

2014-2016: Preshana Studio (Darlinghurst) – dance studio with Preshana Yoga Studio.

2015-PRESENT: Arts Incubator (St Leonards) – creative business hub with TWT Developments.

2016-2017: X&Co (St Leonards) – food and beverage café with TWT Developments.

2017-PRESENT: East Sydney Community and Arts Centre (Darlinghurst) - rehearsal and performance space with the City of Sydney.

2017-PRESENT: Creative Live/Work Tenancies management with the City of Sydney.

2017-PRESENT: Short Term Empty Properties consultancy with the City of Sydney.

2018-PRESENT: The Flying Nun (Darlinghurst) – live performance venue with the City of Sydney.

From 2022: The City of Sydney Creative Studios (Sydney) – multi-arts studios with the City of Sydney.

 

CASE STUDIES

 

FRASERSTUDIOS (2008) PHOTO BY ARUNAS KLUPSAS

Fraser Studios, Broadway (Sydney)

In September 2008, Brand X created the Fraser Studios facility for Frasers Property Australia who introduced a new initiative to make creative use of vacant warehouse space in the old Kent Brewery development site on Broadway. Three warehouses at 10-14 Kensington Street, Chippendale were temporarily transformed into a multi-disciplinary art space hosting over 24,000 artists until it was site was redeveloped in July 2012.

 

Visual Arts Residency Program, Surry Hills, (Sydney)

In August 2013, a new micro-business initiative was opened in Surry Hills for the visual arts community. Part workspace, part gallery and part retail concept store, the facility was intrinsically linked to the Brand X Visual Art Residency Program, offering artists 3-months of free space to experiment with a retail environment. The commercial lease on the property expired in 2016.

 

L3 CENTRAL (2013)

L3 Central, Chippendale (Sydney)

In September 2013, Brand X announced a new partnership with Fraser Property Australia and Sekisui House Australia in the cultural activation within Central; the property developers latest shopping mall located in a residential tower on Broadway, Chippendale. Together this partnership activated 1,000sqms of space on Level 3 for community cultural use. The activation included galleries, workspace for visual artists, creative retail, events space and rehearsal space for performing artists. After welcoming over 30,000 artists and members of the public, the facility was returned to the developer at the end of 2014 for a commercial tenancy.

 

TWT Creative Precinct, St. Leonards (Sydney)

In August 2014, property developer TWT Developments appointed Brand X to manage the activation and creative programming of a number of empty commercial buildings that make up the newly created TWT Creative Precinct in St Leonards. Together, this partnership has transformed 6 buildings into artist studios, rehearsal space, gallery and creative retail for a proposed six-year period before redevelopment.

 

Southport, CBD (Gold Coast)

The City of Gold Coast appointed Brand X in April of 2015 to consult on the activation of the Southport CBD in readiness for the 2018 Commonwealth Games. Vacant properties across the city centre were made available to local Artists through an intensive mentorship with Brand X to build sustainable entrepreneurial models for the creative community and the rejuvenation of the precinct.

 

ESCAC (2019) PHOTO BY MEG HEWITT

East Sydney Community and Arts Centre, Darlinghurst (Sydney) 

In January 2018, Brand X launched The Flying Nun program at the East Sydney Community and Arts Centre (ESCAC) as a showcase of the outcomes from Performing Arts residencies. Its purpose is to support artists by providing low-cost resources that reduce the financial barriers of developing and presenting new work to audiences in Sydney. The program supports Sydney’s Independent Artists with income, feedback and the opportunity to take their new performance ideas to the next level.

 

City of Sydney Creative Studios, CBD (Sydney) 

From 2022, Brand X will operate The City of Sydney Creative Studios; a new state-of-the-art cultural facility consisting of 30 spaces across the first 5 storeys of the Greenland Centre at 119 Bathurst St, Sydney. The 2000sqm facility include rehearsal spaces, recording and editing suites, visual art studios, workshop and screening rooms, office spaces, café and an artist in residence apartment. Brand X will manage the City of Sydney facility under a Voluntary Planning Agreement with Greenland Australia.