Our Projects

BANNER IMAGE: SALON (2017) PHOTO BY GEOFF MAGEE

Brand X manage six properties for:

Performing Artists
Visual Artists
Live Music
Creative Retail
Creative Business

as part of the:

TWT CREATIVE PRECINCT in St Leonards
The EAST SYDNEY COMMUNITY AND ARTS CENTRE in Darlinghurst
TEMPE JETS in Tempe

Making space for Artists since 2005

OUR HISTORY

2005-2009: Queen Street Studio (Chippendale) - performing arts rehearsal space.

2008-2012: FraserStudios (Chippendale) - multi-arts studios with Frasers Property Australia.

2010-2014: Heffron Hall (Darlinghurst) - rehearsal space with the City of Sydney.

2013-2016: The Palace Studio (Marrickville) - dedicated dance studio with Amera’s Palace.

2013-2016: Brand X Studio (Surry Hills) - Visual Art retail concept store.

2013-2014: L3 Central (Chippendale) – event space and retail with Frasers Property Australia.

2013-2014: Tenant Management Services for empty spaces with City of Sydney.

2014-PRESENT: Tempe Jets (Tempe) - live music hub with Inner West Council.

2014-PRESENT: TWT Creative Precinct (St Leonards) - studios and retail with TWT Developments.

2015: Southport CBD activation consultancy with the City of Gold Coast.

2014-2016: Preshana Studio (Darlinghurst) – dance studio with Preshana Yoga Studio.

2015-PRESENT: Arts Incubator (St Leonards) – creative business hub with TWT Developments.

2016-2017: X&Co (St Leonards) – food and beverage café with TWT Developments.

2017-PRESENT: East Sydney Community and Arts Centre (Darlinghurst) - rehearsal and performance space with the City of Sydney.

2017-PRESENT: Creative Live/Work Tenancies management with the City of Sydney.

2017-PRESENT: Short Term Empty Properties consultancy with the City of Sydney.

2018-PRESENT: The Flying Nun (Darlinghurst) – live performance venue with the City of Sydney.

CASE STUDIES

Interior FraserStudios

FRASERSTUDIOS (2008) PHOTO BY ARUNAS KLUPSAS

Fraser Studios, Broadway (Sydney)

In September 2008, Brand X created the Fraser Studios facility for Frasers Property Australia who introduced a new initiative to make creative use of vacant warehouse space in the old Kent Brewery development site on Broadway. Three warehouses at 10-14 Kensington Street, Chippendale were temporarily transformed into a multi-disciplinary art space hosting over 24,000 artists until it was site was redeveloped in July 2012.

Visual Arts Residency Program, Surry Hills, (Sydney)

In August 2013, a new micro-business initiative was opened in Surry Hills for the visual arts community. Part workspace, part gallery and part retail concept store, the facility was intrinsically linked to the Brand X Visual Art Residency Program, offering artists 3-months of free space to experiment with a retail environment. The commercial lease on the property expired in 2016.

L3 Central

L3 CENTRAL (2013)

L3 Central, Chippendale (Sydney)

In September 2013, Brand X announced a new partnership with Fraser Property Australia and Sekisui House Australia in the cultural activation within Central; the property developers latest shopping mall located in a residential tower on Broadway, Chippendale. Together this partnership activated 1,000sqms of space on Level 3 for community cultural use. The activation included galleries, workspace for visual artists, creative retail, events space and rehearsal space for performing artists. After welcoming over 30,000 artists and members of the public, the facility was returned to the developer at the end of 2014 for a commercial tenancy.

TWT Creative Precinct, St. Leonards (Sydney)

In August 2014, property developer TWT Developments appointed Brand X to manage the activation and creative programming of a number of empty commercial buildings that make up the newly created TWT Creative Precinct in St Leonards. Together, this partnership has transformed 6 buildings into artist studios, rehearsal space, gallery and creative retail for a proposed six-year period before redevelopment.

Southport, CBD (Gold Coast)

The City of Gold Coast appointed Brand X in April of 2015 to consult on the activation of the Southport CBD in readiness for the 2018 Commonwealth Games. Vacant properties across the city centre were made available to local Artists through an intensive mentorship with Brand X to build sustainable entrepreneurial models for the creative community and the rejuvenation of the precinct.

Entrance to ESCAC

ESCAC (2019) PHOTO BY MEG HEWITT

East Sydney Community and Arts Centre, Darlinghurst (Sydney)

In January 2018, Brand X launched The Flying Nun program at the East Sydney Community and Arts Centre (ESCAC) as a showcase of the outcomes from Performing Arts residencies. Its purpose is to support artists by providing low-cost resources that reduce the financial barriers of developing and presenting new work to audiences in Sydney. The program supports Sydney’s Independent Artists with income, feedback and the opportunity to take their new performance ideas to the next level.

Latest

COVID-19 Support Reference Guide

A quick reference guide to the COVID-19 support packages that may be able to assist you and your organisation during the NSW Lockdown including income relief and business grants to meet expenses incurred during restricted trade.
Skill-Up while in Lockdown

Presented by practicing artists from our local community Artist-2-Artist Professional Development Program sessions are now available on-line. It’s peer-to-peer training for and by independent artists and offers joyful experiences in making and creating so we are all encouraged to keep “doing".
SHORT TERM EMPTY PROPERTIES PROGRAM

The program supports creative practitioners, cultural organisation; community organisations and social enterprises; businesses and startups that support local economy; and organisation with a focus on sustainability and the environment.
LIMITS (On-Demand)

RECORDED LIVE: 18/06/21 at The Flying Nun, Darlinghurst

A grotesque creature navigating the world through the lens of a stereotypical “hot-body”. A creature trying to live up to the expectations of the world around her, riddled with insecurity and self-hate. Sabotaged by her limitations.

Tickets available for on-demand: $5

FLYING NUN PERFORMING ARTS RESIDENCY

The Flying Nun is a contemporary performing arts program at the East Sydney Community and Arts Centre in Darlinghurst that supports artists making new work and taking risks.
THE SUCKER

Friday 10 Sep @ 7pm & 9pm
Saturday 11 Sep @ 7pm & 9pm

Flying Nun favourites are back with their irreverent and hilarious brand of experimentation in a shiny new show filled with props and effects to smash the uncanny and the mundane. Promising some sick visuals for guaranteed LOL results. Not to be missed.

Tickets available for $25
Short Term Empty Property

The City of Sydney and Brand X match properties available on a temporary basis with short term creative projects including creative working studios, exhibition space, creative retail and temporary office space for project work.
INTRODUCING AUNTY JUDE

Friday 19 Nov @ 7pm & 9pm
Saturday 20 Nov @ 7pm & 9pm

Join Aunty Jude on a journey from heartbreak to doing ‘whatever the hell she wants’ as she smashes down other people's expectations in an outrageous midlife debutante ball. A mix of clown, cabaret and the grotesque.

Tickets available for $25
TWT Visual Arts Studio – St Leonards

Brand X offers affordable, semi-permanent tenancy to visual artists, designers and craft practitioners in open-plan shared spaces and private enclosed studios.
ESCAC Rehearsal Space - Darlinghurst

Rehearsal space for hire in Darlinghurst, Sydney for Performing Artists, Dance, Theatre practitioners preparing for production, training or building their creative practice as well as being a venue suitable for performances, events, classes and workshops.
Creative Live Work Spaces

As Creative Tenancy Manager, Brand X are now seeking applications from artists and creatives to live and work in these properties for an 18-month period from early April 2021. Rent is set at $200 per week excluding outgoings/utilities. Applicants are required to demonstrate a relevant creative practice to pursue throughout their tenancy and identify why they would benefit from this unique opportunity. Aboriginal and Torres Strait Islander artists and creatives are encouraged to apply.
Creative Retail Residencies

Brand X invite Visual Artists, Makers and Designers to apply for seed-funding to assist in the manufacturing of a bespoke, fine-grain product to be sold through our online gift shop. By commissioning artists to make new products, our intention is to test new ideas to ascertain market appeal and determine its potential.
Create NSW Arts and Cultural Funding Program 2020/21 is open for applications

Calling all artists, arts and cultural workers, practitioners, and organisations.
What is Brand X?

Brand X is a not-for-profit arts organisation run by Artists for Artists who are in the business of making space for Artists by re-purposing under-utilised properties in Sydney so performing, recording and visual art communities can practice their craft.