Our Projects

BANNER IMAGE: SALON (2017) PHOTO BY GEOFF MAGEE

Brand X manage six properties for:

Performing Artists
Visual Artists
Live Music
Creative Retail
Creative Business

as part of the:

TWT CREATIVE PRECINCT in St Leonards
The EAST SYDNEY COMMUNITY AND ARTS CENTRE in Darlinghurst
TEMPE JETS in Tempe

Making space for Artists since 2005

OUR HISTORY

2005-2009: Queen Street Studio (Chippendale) - performing arts rehearsal space.

2008-2012: FraserStudios (Chippendale) - multi-arts studios with Frasers Property Australia.

2010-2014: Heffron Hall (Darlinghurst) - rehearsal space with the City of Sydney.

2013-2016: The Palace Studio (Marrickville) - dedicated dance studio with Amera’s Palace.

2013-2016: Brand X Studio (Surry Hills) - Visual Art retail concept store.

2013-2014: L3 Central (Chippendale) – event space and retail with Frasers Property Australia.

2013-2014: Tenant Management Services for empty spaces with City of Sydney.

2014-PRESENT: Tempe Jets (Tempe) - live music hub with Inner West Council.

2014-PRESENT: TWT Creative Precinct (St Leonards) - studios and retail with TWT Developments.

2015: Southport CBD activation consultancy with the City of Gold Coast.

2014-2016: Preshana Studio (Darlinghurst) – dance studio with Preshana Yoga Studio.

2015-PRESENT: Arts Incubator (St Leonards) – creative business hub with TWT Developments.

2016-2017: X&Co (St Leonards) – food and beverage café with TWT Developments.

2017-PRESENT: East Sydney Community and Arts Centre (Darlinghurst) - rehearsal and performance space with the City of Sydney.

2017-PRESENT: Creative Live/Work Tenancies management with the City of Sydney.

2017-PRESENT: Short Term Empty Properties consultancy with the City of Sydney.

2018-PRESENT: The Flying Nun (Darlinghurst) – live performance venue with the City of Sydney.

CASE STUDIES

Interior FraserStudios

FRASERSTUDIOS (2008) PHOTO BY ARUNAS KLUPSAS

Fraser Studios, Broadway (Sydney)

In September 2008, Brand X created the Fraser Studios facility for Frasers Property Australia who introduced a new initiative to make creative use of vacant warehouse space in the old Kent Brewery development site on Broadway. Three warehouses at 10-14 Kensington Street, Chippendale were temporarily transformed into a multi-disciplinary art space hosting over 24,000 artists until it was site was redeveloped in July 2012.

Visual Arts Residency Program, Surry Hills, (Sydney)

In August 2013, a new micro-business initiative was opened in Surry Hills for the visual arts community. Part workspace, part gallery and part retail concept store, the facility was intrinsically linked to the Brand X Visual Art Residency Program, offering artists 3-months of free space to experiment with a retail environment. The commercial lease on the property expired in 2016.

L3 Central

L3 CENTRAL (2013)

L3 Central, Chippendale (Sydney)

In September 2013, Brand X announced a new partnership with Fraser Property Australia and Sekisui House Australia in the cultural activation within Central; the property developers latest shopping mall located in a residential tower on Broadway, Chippendale. Together this partnership activated 1,000sqms of space on Level 3 for community cultural use. The activation included galleries, workspace for visual artists, creative retail, events space and rehearsal space for performing artists. After welcoming over 30,000 artists and members of the public, the facility was returned to the developer at the end of 2014 for a commercial tenancy.

TWT Creative Precinct, St. Leonards (Sydney)

In August 2014, property developer TWT Developments appointed Brand X to manage the activation and creative programming of a number of empty commercial buildings that make up the newly created TWT Creative Precinct in St Leonards. Together, this partnership has transformed 6 buildings into artist studios, rehearsal space, gallery and creative retail for a proposed six-year period before redevelopment.

Southport, CBD (Gold Coast)

The City of Gold Coast appointed Brand X in April of 2015 to consult on the activation of the Southport CBD in readiness for the 2018 Commonwealth Games. Vacant properties across the city centre were made available to local Artists through an intensive mentorship with Brand X to build sustainable entrepreneurial models for the creative community and the rejuvenation of the precinct.

Entrance to ESCAC

ESCAC (2019) PHOTO BY MEG HEWITT

East Sydney Community and Arts Centre, Darlinghurst (Sydney)

In January 2018, Brand X launched The Flying Nun program at the East Sydney Community and Arts Centre (ESCAC) as a showcase of the outcomes from Performing Arts residencies. Its purpose is to support artists by providing low-cost resources that reduce the financial barriers of developing and presenting new work to audiences in Sydney. The program supports Sydney’s Independent Artists with income, feedback and the opportunity to take their new performance ideas to the next level.

Latest

Meet the Artist by Brand X Tina Fox

Tina Fox is a visual artist and designer working in textiles and craft, her current work explores hand crafted techniques to reflect on digital printing, manufacturing and the future of craft in the modern age.
ARTIST OPPORTUNITY

An opportunity has arisen for performing artists and community members who are seeking playful development - the Poetry of Nonsense Virtual Clown Lab.
Introducing our new Marketing Manager - Jaz Lynch

Brand X are thrilled to welcome Jaz Lynch as our new Marketing Manager, taking the reins from Ricardo who is returning to his homeland of Spain. Jaz's interests lie in the arts, travel, fashion for expression, motion graphics, branding and e-commerce.
"MEET THE ARTIST" by BRAND X: JIM DENLEY

Jim Denley is an artist working in experimental and improvised sound, he has a studio space at the old Tempe Jets club now managed by Brand X as an experimental music hub. Find out more about Jim Denley.

Performing arts residency

The Flying Nun program at the East Sydney Community and Arts Centre (ESCAC) in Darlinghurst, Sydney showcases outcomes from our performing arts residencies alongside local fringe performance that otherwise wouldn’t see the light of day. Application rounds happen twice yearly. Risk Everything.
Accessibility
Introducing our new Marketing Manager - Jaz Lynch

Brand X are thrilled to welcome Jaz Lynch as our new Marketing Manager, taking the reins from Ricardo who is returning to his homeland of Spain. Jaz's interests lie in the arts, travel, fashion for expression, motion graphics, branding and e-commerce.
The Flying Nun

Celebrating the fringe, alternative and local contemporary counter-culture, come and be the first audience to witness new performance work fresh out of the rehearsal room and by doing so, support Independent Artists to propel their work on to stages across Sydney.
What is Brand X?

Brand X is a not-for-profit arts organisation run by Artists for Artists who are in the business of making space for Artists by re-purposing under-utilised properties in Sydney so performing, recording and visual art communities can practice their craft.
Meet the Artists: Lisa Kotoulas

Lisa Kotoulas is a visual artist working out of Brand X Incubator studios in St.Leonards. Her work is haunting, playful, slightly unnerving and completely intriguing. Primarily working in oil on canvas her works use deep, rich colour, the human body, and sometimes involves installation and mixed-media. She is currently continuing a body of work she began at her Athena Standards Residency in Athens in 2018.
Meet the Artist by Brand X Tina Fox

Tina Fox is a visual artist and designer working in textiles and craft, her current work explores hand crafted techniques to reflect on digital printing, manufacturing and the future of craft in the modern age.
The Power of the Holy Spirit: Best Experimental

Harriet Gillies has been awarded the "Best Experimental Show" at the 2019 Melbourne Fringe Festival for her new work "The Power of the Holy Spirit" coming to The Flying Nun for 2 nights in November (15 & 16).
A2A Training Program

Free exclusively to Artist Pass holders, Brand X offers a program of peer-to-peer training for artists to build the practical skills required to work as a freelance multidisciplinary professional in Sydney. The program aims to foster self-reliance and self-determination for the sector by skill-sharing technical knowledge in different fields of the creative industry.
Short Term Empty Property

The City of Sydney and Brand X match properties available on a temporary basis with short term creative projects including creative working studios, exhibition space, creative retail and temporary office space for project work.