10 FRIENDS X 10 DOLLARS is a quick-response, micro-fundraising challenge that enables independent artists to self-commission a project of their choice. It aims to provide "friends of artists" with a mechanism to support their "creative mates" by donating cash to meet their immediate expenses while encouraging them to make new work during COVID-19.

As you know, the creative sector has been hit badly. Artists have lost gigs, venues have closed and government stimulus has all but ignored freelance professionals. 10 FRIENDS X 10 DOLLARS provides a way that you (and your friends) can support artists during this difficult time. Your donation may go towards buying new software, paying for an online course, new equipment to support live-streaming or meeting their rent and/or utility payments (now that artists work from home). The nominated artist will determine how they need to spend it. It’s cold-hard-cash as a gift intended to encourage them in their time of need. 

A quick-response, micro-fundraising challenge

How does it work?

1. If you have a creative mate and can organise 10 friends who will donate $10 each - let us know.
2. We will contact them on your behalf for permission to proceed, encourage them to identify a project to work on and create a donations campaign on our website.
3. Once confirmed, we will contact you to organise your 10 friends to donate $10 each.
4. When $100 is deposited into the campaign, Brand X will promote to our wider network.
5. After two-weeks, all money raised (regardless of the final amount) will be transferred into the bank account of the nominated artist.

The fine print

Brand X is a registered charity who reports to the Australian Charities and Not for Profit Commission (ACNC). We are required by law to audit and receipt all donations we receive by June 30 each year. Donations over $2 are tax-deductible. Transaction fees from our merchant facility (Stripe) will be deducted from the total donation paid to the artist (1.4% of the individual donation + $0.30 per transaction). Gifts of cash are considered by the government as taxable income for the recipient. This campaign is for NSW professional artists only. Artists cannot self-nominate. Legislation prohibits us from receiving donations from interstate - donations outside NSW will be refunded. Brand X (and this website) is PCI-DSS (Payment Card Industry Data Security Standards) compliant. NSW Charitable Fundraising Number: CFN/25150 (ABN: 14045697198) Visit our charity profile on the ACNC website.

Do you know an artist that could benefit from this?

Get in contact now to start your donations Appeal.

Start an Appeal