BANNER IMAGE: COLAB (2015)

Brand X invite Visual Artists to access seed-funding and a resourced on-line platform to showcase and sell prototype products.

The program aims to invest in new ideas, generate income and build new audiences for bespoke, fine-grain products made by local artists.

Investing in bespoke, fine-grain products made by local artists.

What we are looking for:

With a focus on innovation, Brand X are calling for prototype concepts that will receive investment to support its fabrication for sale through our online ProtoSHOP. Concepts need to be a significant extension of artists current practice as the program exists to hold the risk so artists can try something new to determine market reaction.

The work produced will push a creative boundary in concept design for both the artist and the audience. The program aims to encourage artists to rethink an application, prototype an object, test it in the market and assess a concepts future potential in more conventional retail platforms.

What's in it for you:

Financial investment can range from $100-$300 to assist in the manufacturing of a single object. The level of investment is based on the concept and the cost of fabrication. The artist supplies Brand X with 10 identical copies for retail through its online gift shop.

Brand X in consultation with the artist sets the object’s retail price. Brand X will promote the object and the associated artist while managing the marketing, sales and shipping for a period of 3-months. All intellectual property remains with the artist and Brand X will split sales 40/60 with the artist.

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