Brand X are proud to announce the appointment of experienced arts manager Emmaly Langridge to the newly created position of General Manager. The role was created to support the organisation’s transformative growth, signalled by City of Sydney’s announcement of Brand X as Operator of its Creative Studios, a state-of-the-art mixed use creative hub over five storeys in the heart of the CBD due to be completed in early 2022. City of Sydney Creative Studios will form a key pillar in the portfolio of properties activated by Brand X to enable creative production by independent artists, including East Sydney Community Arts Centre (City of Sydney) and TWT Creative Precinct (St Leonards). 

Emmaly Langridge joins Brand X with a decade of experience supporting interdisciplinary small-to-medium not-for-profit arts organisations across the East Coast of Australia. She was most recently the General Manager of Firstdraft, Australia’s longest running artist-led organisation. Alongside her role at Firstdraft, Emmaly is part of Inner West Council's LGBTIQ Working Group, advocating for the LGBTIQ community and advising on council strategies. Other previous roles include Campaign Manager at Utp, Marketing and Development Manager at Performance Space, Communications Manager and 3IC at Metro Arts, Copywriter at Marrugeku and Board Member of Crack Festival, Newcastle. 

Brand X Director, James Winter said: “16 years after Brand X first emerged at Queen Street Studio in Chippendale, we are thrilled to appoint Brand X’s first General Manager. Emmaly will draw on her substantial experience across the cultural sector to drive organisational growth and elevate Brand X’s position within the sector as we enter the next chapter of our organisation’s history.” 

Brand X Chairperson Dale Hollingsworth said: “Emmaly joins Brand X at an exciting time of organisational transformation. She brings a wealth of knowledge and experience in the fields of business management, marketing, development and inclusive work practices. This critical appointment will enable Brand X to realise the organisation’s ambitious strategic plan.” 

Emmaly Langridge said: “Brand X has a powerful history of supporting artists across the sector and I'm delighted to be part of the team as we write this exciting new chapter. Space for artistic transformation and growth is critical to the health of the national industry and our work in supporting a sustainable sector is crucial for a culturally rich future. I'm excited to continue my work within small to medium arts organisations and look forward to realising Brand X's vision."